A waitlist form has one job: get an email address now and learn enough about the person to launch well. Qwenvo has two free templates for it. The Product Waitlist is short and built for software or physical products. The Online Course Waitlist asks what students want and what they would pay.
Product Waitlist: what it asks
- A hidden field called ref: records where the person came from if you put
?ref=in the link. Use a different value in each place you share it and you will see which one works. - Email: the only required contact detail.
- Company or project (optional): lets you spot businesses worth a personal email.
- What would you use it for?: a dropdown: Personal, Side project, Startup, Agency, Enterprise. This tells you who your early audience is.
- How did you find us? (optional): Product Hunt, Twitter / X, Search, A friend or Other.
The thank-you page promises that people are invited in order of sign-up. Only keep that line if you will do it.
Online Course Waitlist: what it asks
- First name and Email: a first name lets you write a human launch email.
- Where are you today?: Just curious, Beginner, Already practising or Doing it professionally. It shapes the level of the course.
- What do you want the course to cover?: checkboxes: Fundamentals, Templates, Live feedback, Community, Case studies. Vote counts become your outline.
- What would you pay for it?: a dropdown of price bands. Treat it as a signal, not a promise.
- What is your biggest struggle with this topic? (optional): the best source of sales copy you will find. Quote it back, with permission.
Wording that gets sign-ups
- Headline: "Be first in line." State the benefit, such as "Get early access and the launch price."
- Subhead: one line on what they get and when, such as "We open the doors in spring. Waitlist members get in first." Only say a date you can keep.
- Email: "Where should we send your invite?"
- Thank-you page: "You are on the list. We will email you before anyone else hears about the launch."
Logic ideas
- If the use is Enterprise, show "How many people on your team?" and a Phone number block, so you can reach big accounts first.
- Show the price question only to people who are Already practising or Doing it professionally. Curious browsers will not give you a useful number.
- Set the form to close after a number of responses when a launch has limited seats. The cap counts submissions, so a page that reads "First 200 only" is truthful.
Rules are explained in the conditional logic help article.
What to do with the list
Send each sign-up to Google Sheets, Airtable or Notion for your launch list, or into Slack so the team sees growth live. Use Zapier, Make or a webhook to push addresses into your email tool. Export a CSV when you are ready to invite people.
If you ask an open question, turn on AI triage. Each answer gets a category, a priority, a sentiment, a short summary and a suggested reply, for up to 10,000 submissions a month. Skim the summaries to find the themes before you write the sales page.
Switch on the confirmation email to respondents in form Settings, so a sign-up is acknowledged immediately.
Track the source of every sign-up
Share different links for different places: one for your newsletter, one for social, one for a partner. Each link carries its own ref value. When the sheet fills up, sort by that column. You will also see which source gives sign-ups that pick Enterprise or Doing it professionally, not just the most sign-ups. See hidden fields.
Google Analytics 4 and Meta Pixel can be added if you run ads to the page, and both are free here. On Tally they sit on Pro.
Mistakes to avoid
- Asking for too much. The email is the prize. Everything else is optional.
- Promising a launch date you cannot keep.
- Never emailing the list. People forget a form they filled in months ago, so send a short note every few weeks.
- Skipping the "how did you find us" question and flying blind on channels.
- Using the price question as a final price. It is a rough signal.
Limits to know
The referral field records where someone came from. It does not run a referral program, give out rewards or move people up a queue. Qwenvo also does not send your launch emails; use an email tool for that.
Questions people ask
How do I build a waitlist for free?
Start from a waitlist template, share the link, and send the rows to a sheet or your email tool. No paid plan is needed.
Can I limit the waitlist to a number of people?
Yes. Set the form to close after a number of responses.
Is a waitlist form on my own domain free?
Yes. Add a subdomain on the Domains page and point a CNAME at it. On Tally, a custom domain is a Pro feature at $29 a month. See custom domains.
Every feature, $0, no card.
Start a waitlist form