A Net Promoter Score survey asks one question: how likely are you to recommend us on a scale of 0 to 10? Qwenvo's free NPS Survey template asks it, adds a "why" question, and carries two hidden fields so you know which customer and plan each score belongs to. Insights then shows the NPS figure for you.
What is in the template
- Hidden fields customer_id and plan: filled from the form link, never shown to the respondent. They let you segment scores by plan without asking anyone.
- How likely are you to recommend us to a friend or colleague?: a required Linear scale from 0 to 10, labeled Not likely and Very likely.
- What is the main reason for your score?: an optional long answer. This is where the value is.
- What do you value most?: optional checkboxes: Ease of use, Reliability, Customer support, Price and Integrations. Edit them to your product.
- Email, if we may follow up: optional, so you only collect it from people who want contact.
The title is "One quick question", which sets the right expectation. Keep it that way.
How the score works
Answers of 9 and 10 are promoters, 7 and 8 are passives, 0 to 6 are detractors. NPS is the share of promoters minus the share of detractors. You do not need to do the arithmetic: Insights reports NPS for you, and every raw answer is in the Submissions table for CSV, JSON or XLSX export.
Wording to copy
- Keep the standard question as is. Changing it makes your score hard to compare over time.
- For the follow-up, ask a different question depending on the score (see logic below), or use "What is the main reason for your score?"
- Thank-you page: "Thank you. We read every answer, and we use them to decide what to build next."
Logic ideas
- If the score is 0 to 6, show "What should we fix first?" and make the email question required. Detractors are the ones you can still win back.
- If the score is 9 or 10, show "What do you love most?" and a Link block inviting a public review.
- If the score is 7 or 8, show a short "What would make it a 10?" question.
Set these up with conditional logic. Use show/hide rules, not extra pages, to keep the survey to a single screen.
Sending the survey with the customer attached
Add ?customer_id=1234&plan=pro style parameters to the form link in your email tool, so the hidden fields fill themselves. The hidden fields guide shows the exact steps. This is also how you run the same survey for different segments and compare them, without building multiple forms.
What to do with the responses
Turn on AI triage in the form Settings. Each response gets a category, a priority, a sentiment, a one-to-two-sentence summary and a suggested reply, for up to 10,000 submissions a month. Write a routing rule for urgent or high-priority answers so an unhappy customer's reply lands in an inbox (up to five addresses) or a Slack incoming webhook the same day. Your product team then reads summaries instead of hundreds of comments.
For ongoing tracking, connect Google Sheets or Airtable and chart the score by month. Or use Zapier, Make or a webhook to push low scores into your support tool.
Mistakes to avoid
- Surveying the same customer every week. Space it out and track a trend, not a single day.
- Asking the NPS question and eight more. The value of NPS is its speed.
- Looking only at the number. The number tells you how you are doing. The "why" tells you what to do.
- Not following up with detractors who left an email.
- Comparing your score to a rival's published score without knowing how they ran the survey.
Where Qwenvo fits and where it does not
Qwenvo is a form builder, so the survey opens as a link or an embed. It is not an in-app survey widget tied to product events. If you need surveys that trigger inside your product, look at Formbricks, which is open source and built for product and experience surveys. For email-sent or link-sent NPS, this is enough.
You can run the same survey on Tally's free plan. The difference is the polish: removing the badge and using your own domain need Pro, which is $29 a month. Here both are included. See Qwenvo vs Tally.
Questions people ask
What is a good NPS score?
It depends on your industry and customer base. The honest answer is to compare yourself to your own score last quarter, not to a number from the internet.
How many responses do I need?
Enough that one angry customer does not swing the score. With very few responses, read the comments and treat the number as a rough guide.
Is the NPS template free?
Yes, including Insights, hidden fields and AI triage.
Every feature, $0, no card.
Run your NPS survey